Meet Jaime in person at his live book signing party at USC!

USC book signing on Wednesday, May 18th, 2011
7-9pm  (details at www.latrojans.com)

Details:
Meet me in person at his live book signing party at USC!

USC book signing on Wednesday, May 18th, 2011
7-9pm (details at www.latrojans.com)

How to Market Yourself In Your Industry

Discussion with Jaime Rojas Jr.
$20 ($10 for Club Patrons)signed book, appetizers, drinks
Widney Alumni House
Wed, May 18, 7-9 pm
Join author, businessman and USC alumnus, Jaime Rojas, Jr. in a discussion on how to market yourself. Jaime recently published The Conservative’s Pocket Constitution, and will discuss how he uses his expertise in government to market himself. Topics include:· Why write a book if that is not my business?· How to market yourself & your business.· Importance of networking & building relationships.· The role of government in our business.Jaime founded The Strategic Group which specializes in community & public relations, communications, government relations and marketing. Clients include California Air Resources Board, City of Las Vegas, GenCorp Aerojet, The White House, China Shipping, Port of Long Beach, A&F. He will be teaching a seminar on government relations & lobbying at USC.

Title: Using Your Expertise to Market Yourself in Business:

A discussion with author, businessman, and USC alumnus, Jaime Rojas, Jr.    

Date: Wednesday, February 16 Time: 7:00-9:00 PM
Location: USC Widney Alumni House
Address: 635 Childs Way, Los Angeles, CA 90089
Price: $20/$10 (Includes book, appetizers, drinks)

Description: Join author, businessman, and USC alumnus, Jaime Rojas, Jr., in a discussion on how to market yourself and your business, whatever your industry is, and use that to showcase yourself. Jaime Rojas, Jr. has recently published his book, The Conservative’s Pocket Constitution, and will discuss how he uses his expertise in government to market himself. Some of the topics will include:

1. The importance of networking and building relationships.
2.  How to market yourself and your business.
3.  The role of government in our business.
4.  Why write a book if that is not my business?

    Jaime founded the company, The Strategic Group, which specializes in community and public relations, communications, government relations, and marketing. He is also the former president/CEO of the California Hispanic Chambers of Commerce, the largest state chamber in the country, where he advocated for business rights. He received his undergraduate and graduate degrees in public administration from USC. Jaime will be also teaching a seminar on government relations and lobbying this semester at USC. Through years of direct project experience, Jaime has assisted a wide range of business and non-profit clients in reaching their goals. Jaime has business contacts and clients all over the world. Attendees will receive a signed copy of Jaime’s book, The Conservative’s Pocket Constitution.

America is the greatest nation on earth. It is a country full of opportunity, promise, and diversity. This is what makes us strong. But many Americans; especially those in government, have forgotten what makes this country great. The modern fiscal Conservative grassroots movement is an indication that Americans are looking to return to a values-based nation and economy.

The direction cannot come from above. We cannot expect politicians and government leaders to do everything for us. The strength of our Conservative movement begins with the people. Everything must begin at the local level; in our own backyards. We have seen a break from traditional values; the core values that our nation was founded on. When we return to a values-based economy, this will improve all levels of business and government. Most liberals believe that it is impossible to cut government spending without compromising our safety and security. This is simply not true.

We already know that government operates inefficiently. Even worse, we know that this inefficiency leads to waste, fraud, and other abuses. To ensure the success of our economy and our growth, we must:

• First; eliminate wasteful government spending, rampant fraud, and abuse.
• Second; deliver small business credits, tax cuts for the middle class, and corporate tax reform to encourage more domestic business growth.
• Third; enforce strong punishments on those who commit fraud or “cheat the system.”

I will discuss a number of examples of government fraud and waste; that, if addressed, could save American taxpayers billions of dollars a year. In some cases, the government already knows about the fraud, but is doing very little to solve the problem.

The government is doing almost nothing to solve these problems. Very little of our government spending is actually used for combating fraud and waste. Simply put: our government is just not in the business of saving money—they are in the business of spending money. This has affected everything; from business, to government, and finally, the breakdown of our local networks and family. How can we set a good example for our children when politicians and government reward those who abuse the system?

Jaime Rojas, Jr.