Title: Using Your Expertise to Market Yourself in Business:

A discussion with author, businessman, and USC alumnus, Jaime Rojas, Jr.    

Date: Wednesday, February 16 Time: 7:00-9:00 PM
Location: USC Widney Alumni House
Address: 635 Childs Way, Los Angeles, CA 90089
Price: $20/$10 (Includes book, appetizers, drinks)

Description: Join author, businessman, and USC alumnus, Jaime Rojas, Jr., in a discussion on how to market yourself and your business, whatever your industry is, and use that to showcase yourself. Jaime Rojas, Jr. has recently published his book, The Conservative’s Pocket Constitution, and will discuss how he uses his expertise in government to market himself. Some of the topics will include:

1. The importance of networking and building relationships.
2.  How to market yourself and your business.
3.  The role of government in our business.
4.  Why write a book if that is not my business?

    Jaime founded the company, The Strategic Group, which specializes in community and public relations, communications, government relations, and marketing. He is also the former president/CEO of the California Hispanic Chambers of Commerce, the largest state chamber in the country, where he advocated for business rights. He received his undergraduate and graduate degrees in public administration from USC. Jaime will be also teaching a seminar on government relations and lobbying this semester at USC. Through years of direct project experience, Jaime has assisted a wide range of business and non-profit clients in reaching their goals. Jaime has business contacts and clients all over the world. Attendees will receive a signed copy of Jaime’s book, The Conservative’s Pocket Constitution.